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Blog
Reflections on AI, transformation, communication and leadership — and on everything I’m building.
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AI · July 27, 2026
You can publish AI-written text without a label. You just have to prove it
Do you have to declare AI-written text? From 2 August yes, if it informs the public on matters of public interest — unless human review is documented.
Leadership · July 22, 2026
The Right to Disconnect: The Law Exists, but the Calendar Decides
In at least eleven European countries, the right to disconnect is law. Yet after-hours meetings keep rising. The data points somewhere uncomfortable.
Leadership · July 17, 2026
The right to disconnect is law. But your boss still decides.
Across half of Europe, disconnecting is a legal right. Yet evening meetings keep growing. The problem is no longer legal. It's cultural.
AI · July 16, 2026
How to talk to your employees about AI without spreading fear (and how not to: the Duolingo case)
Most companies think fear of AI comes from AI. I believe it's the opposite: it comes from how we communicate change. The Duolingo case — the «AI-first» memo, the backlash, and a U-turn a year later — proves it almost perfectly. And it tells us something that holds for every company: people believe the criteria you decide by, not the reassurances you declare.
Leadership · July 13, 2026
Kindness always makes the difference — and real leadership shows in the hard moments
It's easy to be kind when everything's going well. Much less so when we're tired, under pressure, or afraid. Yet that's exactly where you see who you're dealing with — and where kindness, at work too, turns out to be not a character trait but the way trust is built.
Communication · July 11, 2026
Why making friends as an adult is so hard
One of the truest friendships of my adult life is with someone who, on paper, has nothing in common with me. Maybe that's exactly the point: as adults, friendship isn't born from similarity. It's born from the shared struggle of being human. The data says we have fewer and fewer friends — and it's worth asking why.
Leadership · July 8, 2026
One photo at the beach and her competence vanishes: the double standard that still weighs on women
A man who posts the gym, the car, the holiday is «someone enjoying life». A woman who posts a beach photo «isn't serious». It's not my impression: it's an effect measured in a lab. And it says something uncomfortable about how we judge women's competence.
Communication · July 7, 2026
The real AI race isn't about building the models. It's about controlling what feeds them.
Fifty million a year from Meta to News Corp. Four hundred newspapers in court. Sky buying ITV. Warner Bros. Discovery handing its advertising to AI — and radio cloning its own voices. The contest between media, big data and AI isn't only about newspapers: it concerns anyone who produces content and information of value.
AI · June 25, 2026
SEO, AEO, GEO: how to be found when nobody clicks anymore
Google traffic to websites has collapsed by a third in a year. People no longer search: they ask, and an AI answers. What this means for anyone with a business, a name, a reputation — and what I actually did on my own website.
Transformation · June 18, 2026
Transformations don't fail because of technology. They fail upstream — where strategy and communication part ways
I lived through a merger that was perfect on paper, standing in the middle between buyer and seller. It cracked on one sentence: «this is how we do it, it's worked before». Transformations don't break in the systems: they break in the pact with people.
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