Blog
Blog
Reflections on AI, transformation, communication and leadership — and on everything I’m building.
Communication · July 2, 2026
Publishers and AI: who's signing, who's suing — and why your business should care
Fifty million a year from Meta to News Corp, four hundred publishers in court, and in Italy two opposite philosophies under the same sky. The battle between publishers and AI isn't just about newspapers: it's about anyone who creates value through content.
AI · June 25, 2026
SEO, AEO, GEO: how to be found when nobody clicks anymore
Google traffic to websites has collapsed by a third in a year. People no longer search: they ask, and an AI answers. What this means for anyone with a business, a name, a reputation — and what I actually did on my own website.
Transformation · June 18, 2026
Transformations don't fail because of technology. They fail upstream — where strategy and communication part ways
I lived through a merger that was perfect on paper, standing in the middle between buyer and seller. It cracked on one sentence: «this is how we do it, it's worked before». Transformations don't break in the systems: they break in the pact with people.
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