Category
Communication
Communication isn't the last step, the one where you package a decision already made. It's the moment the decision becomes real for the people on the receiving end. Here I write about corporate communication and about communication between people — because they're the same craft: saying things so they land, holding difficult conversations, understanding why certain reassuring phrases make everything worse. You'll find pieces on reputation, crisis management, listening, and on how hard it has become to build real relationships: at work and outside it.
2 articles

July 11, 2026
Why making friends as an adult is so hard
One of the truest friendships of my adult life is with someone who, on paper, has nothing in common with me. Maybe that's exactly the point: as adults, friendship isn't born from similarity. It's born from the shared struggle of being human. The data says we have fewer and fewer friends — and it's worth asking why.

July 7, 2026
The real AI race isn't about building the models. It's about controlling what feeds them.
Fifty million a year from Meta to News Corp. Four hundred newspapers in court. Sky buying ITV. Warner Bros. Discovery handing its advertising to AI — and radio cloning its own voices. The contest between media, big data and AI isn't only about newspapers: it concerns anyone who produces content and information of value.