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Communication

Communication isn't the last step, the one where you package a decision already made. It's the moment the decision becomes real for the people on the receiving end. Here I write about corporate communication and about communication between people — because they're the same craft: saying things so they land, holding difficult conversations, understanding why certain reassuring phrases make everything worse. You'll find pieces on reputation, crisis management, listening, and on how hard it has become to build real relationships: at work and outside it.

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