Category

Transformation

Transformations don't fail because of technology. They fail upstream, at the point where someone decides that announcing a change is enough to make it happen. In fifteen years of transformations seen from the inside — multinationals, reorganisations, mergers, sudden changes of course — I've learned that the hard part is never the tool: it's the pact with the people who are supposed to use it. Here you'll find change management told without jargon, the role of middle managers (the real communicators of change), and what it means to cross a transformation without destroying what already worked.

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