In 2025, the role of Corp Comm will continue to evolve, adapting to increasingly complex internal and external dynamics. For Chief Communication Officers (CCOs), the challenges are multifaceted: from the democratization of internal communication to the ethical and strategic use of Artificial Intelligence (AI), and the management of information overload. In a constantly changing landscape, the ability to lead communication innovation is critical for organizational success.

Key Corp Comm Trends for 2025

According to Gartner’s analysis, three strategic priorities stand out for Corp Comm leaders:

1. Adopting new value creation models

The democratization of communication, facilitated by digital tools and AI, has blurred the lines between business-led and Corp Comm team-led activities. This shift necessitates adopting diversified approaches such as brokering, coaching, consulting, and delivery to maximize the value generated by the communication function.

A study by the USC Annenberg Center for Public Relations found that 66% of communication professionals reported using AI tools frequently in 2024, up from 32% the previous year, indicating a significant shift in communication practices.

Additionally, research by Ivanti revealed that 49% of UK employees reported using AI at work in 2025, up from 32% in 2024, highlighting the growing reliance on AI tools in the workplace

2. Activating responsible use of AI

Generative AI represents an unprecedented opportunity to enhance productivity and efficiency. However, it also entails reputational risks and the need for ethical governance. Companies must integrate AI into their workflows while ensuring rigorous oversight of message quality and consistency.

3. Corporate communication norms

Information overload has become a significant issue, with negative impacts on productivity and organizational strategy. Addressing this phenomenon requires cross-departmental collaboration to consolidate communication channels and promote a culture of clarity.