Why Communication Matters (almost) More than Strategy
Communication matters more than most people realize. Here Federica Grazia Bartolini explains why Communication Matters almost more than strategy.
Breaking Barriers: How Corp Comm Drives Success in Global Business
In an era of rapid globalization and digital connectivity, corp comm has emerged as a pivotal function for organizations aiming to thrive in international markets. More than just a means of exchanging information, it is a strategic tool that builds trust, aligns diverse teams, and fosters a unified organizational identity. The Power of Corporate Communication […]
TikTok Banned in US: Risks and Opportunities
TikTok’s future in the United States is hanging in the balance. The Supreme Court appears ready to uphold a law that could ban the social media platform from the U.S. market starting January 19, 2025, unless its parent company, ByteDance, sells TikTok to an American firm. If enacted, TikTok would no longer be available for […]
Cross-Cultural Leadership – Building Trust Across Borders
In the world of leadership, trust is like reputation: hard to build, easy to lose, and even harder to regain. At an international level, where teams are diverse, remote, and culturally distinct, trust becomes the glue that holds everything together. But how do you establish and maintain this fragile yet vital asset? The answer lies […]
Corporate Reputation Management & Digital Advocacy: The Real Game-Changer in 2025
In 2025, corporate reputation management is no longer built through traditional strategies alone. Digital Advocacy is the real game-changer—companies leveraging it see a 22% increase in brand value and greater customer trust. Is your communication strategy ready to drive impact and long-term growth?
The Role of Storytelling in Employer Branding
The Role of Storytelling in Employer Branding: Crafting a Narrative that Resonates In today’s fiercely competitive job market, effective employer branding is essential for attracting and retaining top talent. Among the many strategies companies employ, the role of storytelling stands out as a powerful tool to create a narrative that resonates deeply with both current […]
Corp Comm Trends and Strategies
In 2025, the role of Corp Comm will continue to evolve, adapting to increasingly complex internal and external dynamics. For Chief Communication Officers (CCOs), the challenges are multifaceted: from the democratization of internal communication to the ethical and strategic use of Artificial Intelligence (AI), and the management of information overload. In a constantly changing landscape, […]
